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Cadbury Gems IPL Campaign
Client: Cadbury Gems
Agency: Ogilvy Mumbai
Agency Creative: Vipul Indulkar, Nikhil George, Devika Srinivasan
My Roles:
Original idea, Concept writer, Visualiser, Art director
Just like everyone has a favourite team in IPL, similarly, everyone has a favourite colour in Cadbury Gems too. Taking this thought ahead, we made a campaign by taking the chocolate to the cricket field. It was the smallest brand in its category but made a huge impact with this campaign.
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